Grafik (c) NODE Berlin Oslo
Mi, 22/06/2022, 16:00 Uhr
Workshop

Kommunikation und PR in der zeitgenössischen Musik. Was macht einen (guten) Pressetext aus – und wofür überhaupt braucht es einen?


ONpaper. Digitale Workshopreihe von inm / field notes berlin | ON Cologne

How can the press and people from the music industry be persuaded with a few words not only to open a promo e-mail - but also to actually engage with the music and the people behind it? Using examples from practice and voluntary contributions from the participants, field notes editor Kristoffer Cornils will work out what is important when writing info texts about musicians and their music.

Participants can send in press releases they have written or used in advance. With their permission - a note to this effect should be included in the submission - these will be analyzed and discussed within the group and by the workshop leader during the workshop or, if this is not requested, commented on in writing afterwards. Press releases can be sent in advance to kristoffer.cornils [at] inm-berlin.de by 15.6.22.

Speaker:

Kristoffer Cornils

  • Kristoffer Cornils is a freelance cultural journalist and editor of the magazine field notes for contemporary music and jazz. He has been an editor at GROOVE and Spex. He is also active as a writer, editor and translator for various festivals, cultural institutions and labels.

Language:

german

If you would like an appointment in English, please contact us: marketing [at] inm-berlin.de.

Date:

Wed, 22 June 2022, 4-6 pm

Target group:

The digital workshops are aimed at artists from the independent contemporary music scene in Cologne and Berlin and are free of charge.

Registration:

We ask for obligatory registrations via this form.

Unfortunately, the online workshop is not barrier-free at all levels. We will make every effort to accommodate different needs and adapt the workshop if you provide us with appropriate information in the registration.

About ONpaper

In this year's online workshop series ONpaper, which we are organizing again together with ON Cologne, experts will teach basic skills for working in the independent scene.

Under the heading "Application Fitness" we will get you ready for project funding in the spring. In addition to classic workshops with introductions to the funding landscapes in Berlin and Cologne, application writing or accounting, this year we are exploring new formats such as Meet the Jury, informal get-togethers on funding or sessions for writing applications together.

Although the independent scene defines itself in part precisely by breaking away from hierarchical ways of working that widely encourage the abuse of power and racism, it is not exempt from structural exclusions either. On the contrary, it lacks diverse perspectives and non-normative bodies, attitudes, narratives, and aesthetics. With workshops on anti-racism and diversity development, we would like to accompany the scene on the process of opening up, sensitize for blind spots and facilitate access to the scene for marginalized persons with empowerment offers.

A third module on press and public relations, audience development, profile building and management will provide concrete assistance in the development and implementation of projects.

The workshop series will be continued after the summer break. We will announce the program in the course of the next few months. Please feel free to contact us with any suggestions or proposals.